Are SMART objectives smart? Introducing DUMB objectives

Are SMART objectives smart? Introducing DUMB objectives

SMART objectives are a seemingly immutable law in management, formulated initially by George Doran in 1981. We are told in management seminars that objectives should be, in the words of Doran, Specific, Measurable, Assignable, Realistic and Time-related.  Many varieties have spawned from the minds of managers across geography and time, each focusing on slightly different …