Managers and magicians have a lot in common. The manager magician constructs reality by using management tools like a magic wand. This article discusses some similarities between conjurers and management professionals and what managers can learn from this.
Multitasking is a mythological concept deceiving managers in thinking they can be multi-armed Hindu gods of efficiency. Magicians are used as a case in point to proof that multitasking is impossible as the human mind can only pay attention to one thing at a time.
Recruitment is a bizarre ritual that aims to get to know a person. The golden rule of recruitment is that everybody gets the employees they deserve.
Most people have heard of widgets, hypothetical thingamajigs manufactured and sold to hypothetical customers of hypothetical businesses. They are often used in exam questions in business courses such as accounting, economics and even more often in marketing classes. However, the study of marketing has evolved from discussion of selling mere widgets. It could be argued …
The first rule in customer service is that the customer is always right, but is that really the case? This post is a philosophical analysis about whether customers are always right.
Following from our earlier post on customer complaints, Ian provides five things you can do to turn a negative customer experience into a positive one.
Customer complaints are a gift to the business and managers should embrace this valuable source of information.
How a visit to a cigar shop sparked an insight into the theatrics of retail space.
Magic and marketing have a lot in common. Marketers promise a world in which consumers can be beautiful and live the life of the rich and famous. Magicians deceive by presenting a world in which spectators are asked to believe that the laws of nature can be suspended. They both use similar techniques to achieve this.
Who are the world champions of management? This article provides a critical view of the recent World Management Survey.
What do magicians and managers conducting business presentations have in common? This article describes some techniques used by magicians that managers can use in public speaking.
Play buzzword bingo and turn boring meetings into an interesting past time.