SMART objectives are a seemingly immutable law in management, formulated initially by George Doran in 1981. We are told in management seminars that objectives should be, in the words of Doran, Specific, Measurable, Assignable, Realistic and Time-related. Many varieties have spawned from the minds of managers across geography and time, each focusing on slightly different …
The worst thing that can happen to a manager is being accused of a silo mentality. But is this really so bad?
Advertisements try to convince us to buy things we might not have previously recognised we needed. This article analyses the logical structure of an advertisement to better understand their rhetorical structure.
Consumer behaviour is an intensely studied subject in a world that is dominated by consumption of goods and services. Psychologists, anthropologists, neurologists, economists and many other highly trained scientists bundle together to influence the behaviour of consumers. Practically, how can a product be designed, positioned and advertised so that we can sell more jeans than …
Clearing your head is a simple yet powerful way to get all those plans and ideas that are buzzing around in your brain all day long under control.
Play the Lucid Manager Snakes & Corporate Ladders career simulation and find out if you can make it to the board room.
Successful management is based on being able to make clear decisions to resolve uncertainty. Managing ambiguity is an essential skill for lucid managers.
Perception management is a natural tendency of human beings. This is illustrated with an analysis of buzzwords used on LinkedIn.
Be like a battlefield surgeon and follow these six simple principles to keep your e-mail in-box empty.
The subservient manager challenges the generally accepted concept that the employee works for the manager. The enlightened manager works for the employee.
Fear is one of the greatest motivators for humans. Most people live comfortable lives where there only fear is the fear of missing out (FOMO). Marketers can use this psychological mechanism by feigning scarcity and thus manufacture a fear of missing out, also known as scarcity marketing. According to Robert Cialdini, scarcity is one of …
The Philosopher’s Stone of management is the art of understanding people. Not through questionnaires, but through management alchemy