And thus, one hot Australian afternoon in November 2009, The Half-Hour MBA was born.
The Half-Hour MBA explores the front lines of contemporary management, strategy and marketing. We believe that modern business thinking is contaminated with a large amount of humbug, which we seek to expose in a tongue-in-cheek manner. The Lucid Manager is the student in the back of the lecture room asking the hard questions.
At The Half-Hour MBA, we present valuable lessons (not ‘learnings’) on contemporary management thinking and provide a counter-point to the McManagement trend that is sweeping the globe.
We reflect critically on popular management theory and provide alternative views based on scientific research. Our articles give short insights into business-related topics and our research page contains more comprehensive essays.