On the importance of service widgets and experiences

On the importance of service widgets and experiences

Most people have heard of widgets, hypothetical thingamajigs manufactured and sold to hypothetical customers of hypothetical businesses. They are often used in exam questions in business courses such as accounting, economics and even more often in marketing classes. However, the study of marketing has evolved from discussion of selling mere widgets. It could be argued …

Free Personality Test for Professionals

Free Personality Test for Professionals

Welcome to the Forer Workstyle Inventory, a free personality test designed for professionals. Please take place on our virtual divan and answer the twenty-two questions below to find out what your Forer Workstyle Inventory is. Many companies use personality testing in their recruitment processes. Rather than relying on unreliable human intuition, personalty testing adds a …

Becoming an Entrepreneur: Walking Through the Valley of Darkness

Becoming an Entrepreneur: Walking Through the Valley of Darkness

In Australia, the term ‘entrepreneur’ has a very mixed heritage that may be responsible for discouraging others from embarking on a new enterprise. Bond and Skase are central to many Australians’ view of an entrepreneur and they, Bond, Skase and Entrepreneurs are often cited with venomous derision; so much so that it has even generated …

Blood, Sun Tzu and the Four Approaches to Strategic Management

Blood, Sun Tzu and the Four Approaches to Strategic Management

Strategic management is often compared with warfare. Humans have had, and sadly still appear to have, a profoundly disturbing need to settle conflict using armed warfare. While stories of the battle abound in prose, poem, song and cinema, there is usually only a glib allusion to the thought and preparation made before the slaughter itself. …