When Peter Prevos and Ian Watson finished their MBA they had a nice hot cup of tea and asked each other: “What do we do now?”
And thus, one hot Australian afternoon in November 2009, The Half-Hour MBA was born.
The Half-Hour MBA explores the front lines of contemporary management, strategy and marketing. We believe that modern business thinking is contaminated with a large amount of humbug, which we seek to expose in a tongue-in-cheek manner. The Lucid Manager is the student in the back of the lecture room asking the hard questions.
At The Half-Hour MBA, we present valuable lessons (not ‘learnings’) on contemporary management thinking and provide a counter-point to the McManagement trend that is sweeping the globe.
We reflect critically on popular management theory and provide alternative views based on scientific research. Our articles give short insights into business related topics while our research page contains more comprehensive essays.
Managers and magicians have a lot in common. The manager magician constructs reality by using management tools like a magic wand. This article discusses some similarities between conjurers and managem...Read More
Multitasking is a mythological concept deceiving managers in thinking they can be multi-armed Hindu gods of efficiency. Magicians are used as a case in point to proof that multitasking is impossible a...Read More
Most people have heard of widgets, hypothetical thingamajigs manufactured and sold to hypothetical customers of hypothetical businesses. They are often used in exam questions in business courses such....Read More
Magic and marketing have a lot in common. Marketers promise a world in which consumers can be beautiful and live the life of the rich and famous. Magicians deceive by presenting a world in which spect...Read More